WASHINGTON, D.C. 20549


                                    FORM 4


                 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
     Section 17(a) of the Public Utility Holding Company Act of 1935 or

              Section 30(f) of the Investment Company Act of 1940

[_] Check this box if no longer subject to Section 16. Form 4 or Form 5
    obligations may continue. See Instruction 1(b).


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1.  Name and Address of Reporting Person

         RUSH                       JEFFREY                           L.
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        (Last)                      (First)                        (Middle)

    250 PARK AVENUE SOUTH/ SUITE 200
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                                   (Street)

    WINTER PARK                       FL                              32789
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        (City)                      (State)                           (Zip)

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2.  Issuer Name and Ticker or Trading Symbol

    INTERNATIONAL ASSETS HOLDING CORPORATION -- IAAC
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3.  IRS or Social Security Number of Reporting Person (Voluntary)

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4.  Statement for Month/Year

    MARCH, 2001
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5.  If Amendment, Date of Original (Month/Year)

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6.  Relationship of Reporting Person to Issuer (Check all applicable)


    [X] Director                            [_] 10% Owner
    [_] Officer (give title below)          [_] Other (specify below)


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7.  Individual or Joint/Group Filing (Check Applicable Line)

    [X]   Form filed by One Reporting Person
    [_]   Form filed by More Than One Reporting Person



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          Table I--Non-Derivative Securities Acquired, Disposed of,
                             or Beneficially Owned
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6. Owner- 7. Nature 3. Trans- 5. Amount of ship of In- 2. Trans- action 4. Securities Acquired (A) Securities Form: direct action Code or Disposed of (D) Beneficially Direct Bene- 1. Title Date (Instr. 8) (Instr. 3, 4 and 5) Owned at (D) or ficial of (Month/ ----------------------------------------------- End of Indirect Owner- Security Day/ (A) Month (I) ship (Instr. 3) Year) Code V Amount (D) or Price (Instr. 3 and 4) (Instr. 4) (Instr. 4) - ------------------------------------------------------------------------------------------------------------------------------------ INTERNATIONAL ASSETS HOLDING CORPORATION COMMON - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly FORM 4 (continued) Table II--Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
============================================================================================================================= 2. Conver- 5. Number of Deriv- sion or 3. Trans- ative Securities Exercise action 4. Transac- Acquired (A) or Price of Date tion Code Disposed of (D) Deriv- (Month/ (Instr. 8) (Instr. 3, 4, and 5) 1. Title of Derivative ative Day/ --------------------------------------------------- Security (Instr. 3) Security Year) Code V (A) (D) - ----------------------------------------------------------------------------------------------------------------------------- International Assets Holding Corp. Option 3/9/01 A 7,500 - ----------------------------------------------------------------------------------------------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------- - -----------------------------------------------------------------------------------------------------------------------------
Table II--Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
- ------------------------------------------------------------------------------------------------------------------------------------ 9. Number 10. Owner- of Deriv- ship 6. Date Exer- ative Form 11. Na- cisable and Secur- of De- ture Expiration 8. Price ities rivative of In- Date 7. Title and Amount of of Bene- Securities direct (Month/Day/ Underlying Securities Deriv- ficially Bene- Bene- Year) (Instr. 3 and 4) ative Owned ficially ficial -------------------------------------------- Secur- at End Owned at Owner- Date Expira- Amount or ity of End of ship Exer- tion Number of (Instr. Month Month(1) (Instr. cisable Date Title Shares 5) (Instr. 4) (Instr. 4) 4) - ------------------------------------------------------------------------------------------------------------------------------------ International Assets Holding Corp. Option 03/09/02 03/09/06* Common 7,500 3.125 7,500 D - ------------------------------------------------------------------------------------------------------------------------------------ International Assets Holding Corp. Option 06/04/00 06/04/09** Common 10,900 6.651 18,400 D - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------ - ------------------------------------------------------------------------------------------------------------------------------------
Explanation of Responses: *33% VESTS 03/09/02; 33% VESTS 03/09/03; REMAINDER VESTS 03/09/04 **20% VESTS 6/4/00; 6/4/01; 6/4/02; 6/4/03; 6/4/04; /s/ JEFFREY L. RUSH 04/05/01 ------------------------------- ----------------- **Signature of Reporting Person Date ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations.